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If you’re an entrepreneur and don’t have an email marketing strategy in place, you’re leaving money on the table. Email marketing is about creating bridges—bridges from where the reader is right now to where the reader needs to be. This form of online marketing utilises email as the primary means of communication. It aims to produce measurable business results by encouraging current or potential customers to take actions that benefit the business. The process entails sending emails to subscribers who are encouraged to maintain communication, develop relationships, enhance loyalty, and drive sales.
Email Marketing is for trust gen. A common problem for DTC brands with email marketing is treating it as a blast instead of a conversation and over-promotion at the expense of building a long-term relationship. You need a shift in mindset—your aim is building relationships, not immediate conversions. Drip marketing, opt-in email campaigns, and email automation are methods to engage and communicate with subscribers and leads on subjects that are important to them. Email allows you to deliver personalised messages to your clients to assist them in responding to their specific requirements.
Email marketing is one of the most effective and profitable ways to grow your business. But it takes work. Creating and sending emails that get opened, read, and clicked takes a lot of time, effort, and skill. Far from being outdated, email marketing remains one of the most effective channels, boasting the highest conversion rate among both organic and inorganic marketing methods for B2C users. However, designing, implementing, and assessing a successful email marketing strategy is a significant challenge, even for experienced brands.